Milen Tomov
Institute for Bulgarian Language, Bulgarian Academy of Sciences, Bulgaria

Abstract:

The subject of research in this paper are the various motives for using the service language information and counselling. The analysis carried out shows that striving for proper normative expression, for correct language use driven by the perception of Standard
Language and literacy as a value and means for enhancing personal and public prestige and a sign for high professionalism lies behind all these motives as a central starting point. All the reasons for seeking specialised linguistic help examined reveal the real conditions under
which the Standard Language functions.

Keywords: language counselling, reasons for seeking llinguistic assistance, language hesitations, Language Consultations Service

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